An affable treatment in shopping centers, more than a consumer's right, it's about respect.

"Kindness is a language that the deaf can hear and the blind can see." This was expressed by Mark Twain and for the fatality of those who attended some shopping centers in Jaruco, kindness and friendly treatment is not always put into practice.


For the prosperity of a private or state company, not only is logistics needed on the agenda, more than that, the consumer is needed. This is fundamental in any business no matter how small. Hence, that of "the client is always right", what I would change for "the client deserves the best deal".


We all want a good service or a cordial greeting when we go out into the street every day. A good service is the aspiration of every user. But sometimes this longing is far from reality. We are still not aware that to serve you need tools that, summarized, have a name: culture of detail.


Something as simple as being pleasant with the client, explaining all the options you have when consuming an offer or buying certain merchandise, listening to their suggestions, ensuring the conservation and beautification of the commercial establishment, can make the difference between making a next visit or passing a bad time.


There are establishments in our municipality (mostly state ones) where the "good morning" or the "what do you want?" Pass by. Will it be the little sense of belonging with the place?


Rather, I would say that it is a lack of education, little concern because the client feels comfortable and scant awareness that the affable treatment in the shopping centers more than a consumer's right is a sign of respect. To achieve that the return is not due to obligation is a challenge but not impossible at all.


Translated by Ada Iris Guerrero